Halloween Photo Opportunities: 5 Creative Ways to Maximise Halloween Sales

Maximise Halloween sales at Theme Parks & Attractions through Photography

Until relatively recently Halloween was best known as an American tradition, but it seems that many Brits are now firmly digging their claws into this harrowing holiday too, as well as other countries embracing zombie walks and Halloween fun.

The UK’s Halloween industry is now worth more than £300m – placing it behind only Christmas and Easter among our most lucrative festivals. With Halloween themed ranges, merchandising and in store events increasing every year how can you creatively drive footfall to your venue and encourage impulse purchases.

Let’s take a look at 5 creative ways that you can exploit the Halloween frenzy and sink your teeth into a range of possibilities.

To grow your sales further during this time there is value in focusing on the demographics already clued up to the event – young adults and families and try to bump up their spending by encouraging impulse purchases.

What spooky methods can you put into place to increase spend per head at your venue?

#1 Vintage Halloween Photography

If you are an attraction with a haunted house and have the perfect eerie background - offer the chance to take a ghostly vintage photo of your guests in some of the spookier rooms… turn them into ghosts and ghouls with old fashion clothing and capture it in sepia to give that vintage effect. The photo can later provide a fun scare for families and friends when they realise whose in the picture!

#2 Halloween Photo Booth

Thousands of selfies are taken every day with the average young adult spending 3 hours a week perfecting the art of posing for the camera. Add a photo booth to your offering, throw in costumes and props and they will surly have plenty of fun creating as many instant photos as possible. These perfect additions will be great along the queue walks to keep your visitors entertained. Their moment of being a creepy character in the spotlight will make them remember their frightful visit to your venue.

3# Spooky Halloween Souvenirs

Increase spend per head at your attraction or theme park by offering high quality just add print souvenirs which can be high quality but also make ideal filler gifts and do not break the bank on the day.

Some Halloween photo gifts are wickedly eye catching and will allow visitors to remember their fun day out.

One entertaining example of this is the Adventa blood-red FunBlox – these red liquid filled acrylic frames are available in wholesale and trade quantities. These designs are registered and offer a fun, interactive element to a photo. They can be used landscape or portrait and hold standard 4 x 6” photos. These products can be branded as well, perfect for you to subtly leave a gentle reminder as to where they have been. Creative and fun, these frames will surly catch the eye of your visitors and will make a great memento for them.

Also in our acrylic liquid filled photo frame range we have the bats of fun BatBlox – featuring a multitude of black bats this will be a great product to highlight at the end of a ghost train or haunted house. With creative point of sale we are sure these fun frames will catch the little ones eyes.

These frames make great ways to capture memories from the day but some customers may like creating scary pictures to decorate their own house for a party.

They are easy to make and no cutting is required, perfect for on-site applications. They can be used landscape or portrait and hold a standard 4 x 6” insert, making them to efficient to deliver.

Or maybe offer a product which can suit Halloween but can also have other uses after so the more conscious buyer can see longer potential.

The Adventa Premium Solo Mount Magnets come in a range of bright fun colours including iconic pumpkin orange and black great for Halloween photos. These versatile frames can be stood on a desk or shelf or can be stuck onto a fridge using the magnet back. Cost effective too these frames will be ideal for an impulse buy. We have spooky black and orange to give a Halloween effect and of course they can be used for other photos once the seasons passed.

#4 Take advantage of the latest printing technology

Give movement to the photo - Take a photo of your customer and make them look like a creepy zombie when they turn it to a different viewing angle. This gimmick feature will keep young adults and friends alike entertained. Lenticular printing is a technology in which lenticular lenses are used to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.

Ghost, zombies, vampires… there can be a whole host of options applicable. Bringing light and movement to your customer’s photos will give that extra special addition to warrant an extra spend.

Or subtly trick your customers but just making themselves wink..

Or try a custom designed 3D Frame, it is an extraordinary simple concept but will dramatically increase perceived value of prints. Just bring a 2D photo to life to make their frightful photo come to life. These will make perfect gifts at an attractions freight night and will help their customers

#5 In-experience photo taking

Enhance theme park experiences through smartphone cameras. Create an app that customers can use while walking through your frightful experience and let them interactive with their surroundings using the app. Allow characters to come out and make them jump…then let them capture the moment on camera for the perfect Halloween selfie.

So there you go, 5 creative photographic opportunities to do at Halloween. Each tend to go about taking and producing the photos a slightly different way to the last but you generally end up with the same outcome, fantastic picture, and a brilliant price.

Remember once the photos are taken, your customer will want to take them away in something special, so check out the Adventa range of display products.