How To Increase Your Brand Awareness Using Promotional Products

Updated 01/04/2023

Whether you're introducing a new service, promoting an existing one, or aiming to reconnect with past customers while attracting new ones, promotional products can express your brand's voice in a crowded market.

Establishing and growing your brand recognition is a crucial step towards success, especially for small businesses. So, in this blog, we’re diving into how to add product promotion to your brand awareness strategy successfully!

Tips for Creating Brand Awareness Through Promotional Products

Did you know the first known promotional products (commemorative buttons) trace back to 1789 when George Washington was elected president? We strongly believe the key to creating strong brand awareness is repeated exposure of your brand to your target audience, and we have a huge range of ‘just add print products’ that can make a big impact. Let’s take a look at the ways you can increase your business using promotional products:

Build Internal Confidence First 

To get others to believe in your company and its products, you need to ensure the team behind it has confidence in the range and services. Get your employees immersed in the brand – use promotional items at work. Your employees should be the first to market your products and services. 

Get them to enjoy coffee on the go and raise brand awareness at the same time with our Active Thermal Mug. Or, with the coffee theme continuing, why not ensure our Premium Glass Coaster sits proudly on everyone's desk? This product makes it incredibly easy to insert your brand's print, whilst it’s practically unbreakable, being made using toughened safety glass. 

Everyone knows how many coffee rounds are done at work, so imagine the number of times your logo will be imprinted in your staff's minds. Using a product line that includes something that your employees can use daily at work is extremely important. 

Stand Out at Trade Shows & Exhibitions 

Trade exhibitions are one of the best opportunities for networking with new and past customers, as well as our peers within your industry, so it’s natural that everyone wants to stand out and be noticed. It’s how you engage with potential customers. So, try giving out free branded promotional items! Nothing beats free stuff when it comes to getting attention. Try our simple Classic Pen, perfectly sized to show off your logo. With its ergonomic and premium grip, it will leave an impression of quality in your customers' minds. 

Location, Location, Location 

Think about items that can be used when the buying decision-makers are at their computers thinking about placing an order. Try our Photo Mouse Mats – just insert your branded print to create an attractive piece of office stationary for your team or a valuable customer.
Avoid things that won't last long... you want them to remember your brand name for the long term, so rather than hand out branded sticky pads, why not try paper & pen pot holders that can be used repeatedly? Our promotional Photo Pen Pots not only make attractive pieces of stationery, but will be there sitting in front of your customers daily. 

Dont Rely On Logos Alone - Make It Unique to Your Client

It is easy to assume that the most important aspect of a promotional product is having your company's logo on it. This may be true, but your marketing efforts will be more successful if it's personalised for the target audience - in this case, a client. Putting a customer’s name on a ballpoint pen, water bottle, or reusable shopping bag ensures they will use it – and tell others where they got it. Try our Ruler range - everyone needs a ruler, and in an office, people can get quite possessive over their own stationery, so it's useful for your client and creates a talking point about your brand. 

Reinforce your Brand's Voice and Beliefs 

Select a product that makes a statement about your brand. If environmental concerns are at the top of your priority list, then reusable bags are a popular promotional tool for just that. They’re on trend, people use them frequently, and they’re inexpensive. Our Jute Bags make the ideal giveaway to fit your green policy. Our jute bags are available in a range of colours and sizes and feature a wide insert so you can brand them or personalise them for your customers. 

What are the Top 5 Promotional Products Used Globally?

While we have plenty of promotional options at Adventa, several items have consistently proven their effectiveness in boosting brand awareness. These popular choices are not only practical but also offer a lasting impact. Let's take a closer look:

• Pens: A timeless classic, pens are both cost-effective and widely used. They provide repeated exposure to your brand, making them an excellent choice for any promotional campaign.
• Tote Bags: Embracing eco-friendly trends, tote bags are versatile and practical. They serve as walking billboards for your brand, as people use them for various purposes, from shopping to carrying personal items.
• USB Drives: In our tech-driven era, USB drives offer a practical solution for data storage. With a significant surface area for branding, they ensure your logo stays in the minds of your target audience. While we don’t stock USB drives at Adventa, they are a proven promotional tool, so they’ve made our list!
• Drinkware (Mugs, Water Bottles): Branded mugs and water bottles are everyday essentials. They provide a functional and durable way to showcase your logo, especially when people use them regularly.
• Notebooks: Notebooks and journals are valued for their utility. As daily companions for note-taking, they offer a fantastic opportunity to keep your brand at the forefront of your audience's minds.

Remember, the key is to choose promotional products that align with your brand and resonate with your target audience and brand voice. 

Ready to Start Building Brand Awareness?

So there we have it... a range of ways to use promotional products to enhance and increase your brand's visibility. Giving out promotional products is just a simple and effective way to break the ice and start up a conversation. Sometimes, that’s all it takes and the next thing you know, the two of you are communicating, and you have orders rolling in. Promotional items needn't be expensive, but they should solve problem areas in your target markets, so think carefully about what you want the item to achieve and say about your company. 

And don’t forget, good brand awareness campaigns don’t have only one or two strategies. They utilise a range of marketing techniques to get to the goal! So while raising brand awareness with branded, fun products is a great way to get people talking about your business and remember it too, it can’t do it all. You will likely need to add SEO, email marketing and social media to your marketing campaign in order to build brand awareness.