Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines what Americans spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before

How an iconic licensed product distributor found a better canvas system to suit their needs

Adventa sit down with Trevor George, President of Trevco - US manufacturer & distributor of licensed products, ranging from popular DC comic licenses Batman and Superman right through to iconic Betty Boop.

Trevor & Jim George, CEO of Trevco, first spotted the pioneering QuickPro ArtWrap at a US trade show.

The QuickPro ArtWrap is an innovative canvas system which has been designed with quality in mind, featuring premium gallery wrap thickness and perfectly neat corners. Whilst also not compromising on efficacy, the system is exceptionally easy and quick to use, saving time and making it