Case Studies

Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines what Americans spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

Valentine’s Day is a big spending holiday worldwide, focusing on gifts and tactile expressions of love and affection. Flowers, chocolates, soft toys, photo frames, heart-shaped trinkets, and jewellery put back US spenders by approximately $ 27.5 billion in 2025 - a record-breaking