Updated May 2025

When choosing the right material for your photo frames, deciding between acrylic and glass can be challenging. Both are clear, protective barriers that shield artwork from damage while offering an unobstructed view of what’s behind. But that doesn’t mean they’re the same.

Whether you're a photographer, print studio, signage producer, or gallery, selecting the ideal frame material impacts not only the aesthetics but also the protection and longevity of your artwork.

At Adventa, we offer a wide range of high-quality framing solutions, including both glass and acrylic options. But before you make your choice, it's important to understand the main differences and how each measures up on the characteristics you’re looking for. So, let’s break down the factors you should consider when selecting between acrylic and glass photo frames.

Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines what Americans spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

7 Benefits of Using UK Manufacturing Companies

With quality and commitment becoming increasingly important for businesses and consumers, there is a push to use more UK manufacturers. The “Made in the UK” sticker is becoming a major symbol of quality across the world, which is a trend that has our full support.

In this post, Adventa looks at the benefits of using British manufacturers for your products, parts and more. After reading this blog, you should be able to weigh up these benefits against the rationale of why you are using your current supplier.

Top Advantages of UK Manufacturers

There are many advantages of using a manufacturer that are held to high UK standards. Below are

As online shopping becomes increasingly popular, the death knell of the physical retail industry might be expected. However, the industry is tenacious and innovative, and alternative models are being considered and implemented across the globe.

Experiential retail is one of the new forms of retail that has popped up in recent years. But what is it, and what does it offer businesses and consumers? In this post, Adventa explores the concept of experiential retail, how it works, what it costs, and which retailers are doing it well. Keep reading to understand what experiential retail is.

What is Experiential Retail?

Experiential retail, also known as “retailtainment”, is a marketing strategy in which a physical retail store offers its

Pros & Cons of Sourcing Products From China

Updated 17/10/2024

Over the past few decades, China has grown as an economic powerhouse, with many international companies sourcing products from there. However, between the pandemic and rising political tensions, many US companies are cutting ties with China.

Whether you’re an established company or a new entrant to the market, it’s worth considering whether it’s better business to import from China or whether the outsourcing of products has become too much of a hassle. To help you with this, we’ve listed the pros and cons of sourcing products from China.

Cons of Sourcing From China

The History of the Christmas Bauble

The holiday season is a time when we all look forward to adorning our Christmas trees with the most beautiful and unique ornaments. With a fascinating history and an important and established present, Christmas photo ornaments and decorative baubles are worth getting to know.

What better way to understand their significance than by delving into the history and manufacturing process of the Christmas bauble? From the origins of baubles as simple fruit decorations, to their innovative modern-day variations, this blog will explore the evolution of this cherished holiday tradition.

How to incorporate personalized gifts into your products 

Personalization has seen significant growth in recent years, with research estimating that the personalized gift market in the US alone reached $9.07 billion in 2023. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalized.

While many businesses have started to take advantage of this recent trend, some are still struggling to understand personalization, how the process works, and how they can begin to compete with personalization businesses. Here, we answer all these questions.

What is the personalized gift market worth?

Recent research estimated

How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before

Advancements in technology have increased the range of photo printing possibilities available to us. When it comes to printing anything, be it special memories, work projects or artwork, it’s crucial to understand the different types of photo printing methods so you can choose the right solution for your needs. In this post, Adventa explores the various types of photo printing, and the options best suited to different applications. 

What Does Photo Printing Mean?

Photo printing involves the process of transferring an image onto different materials, such as paper, canvas and clothing, using specialised printers. This allows an individual to create copies of images and display, preserve and share them with others. 

Types of

What is Lithography & How Does it Work?

Lithography is one of the most well-known, time-honoured methods of printing. Used for a broad range of printing needs, this medium produces clean, interesting prints and is very popular for these reasons, amongst others.

In this post, Adventa defines lithography and how it works. We will also explore the history of lithography and look at alternative printing methods and how they compare to lithographic prints. Keep reading to find out everything you need to know about lithography.

What is Lithography?

Lithography is a method of printing that is ideal for long printing runs. Often used to print packaging, books, posters, magazines and more, this medium is well suited to a wide range of applications.

The word ‘lithography’ is derived from the Greek words lithos, which means ‘stone’ and graphein,