A picture mount (sometimes called a photo mount or mount board) is the border you often see surrounding a photo or print inside a frame. It sits between the image and the glass, helping to highlight the artwork while protecting it from damage.

Not only do mounts enhance the visual appeal of framed images, they also serve a practical purpose - keeping photos flat, centred, and safely away from the glazing. If you’ve ever admired a professionally framed picture and wondered what gives it that polished finish, chances are a good mount had a lot to do with it.

Let’s take a closer look at picture mounts, including what they’re called in the US, how to measure them, and what to use if you’re not using one.

What is

Glass has been the go-to material for photo frames since they were invented, and for good reason. It’s clear, protective, and gives your favorite images a polished, professional finish. But not all glass is created equal.

In this guide, we’ll break down the different types of glass used in picture frames, explain what makes one better than another, and help you decide what’s right for your needs, whether you're framing a favorite memory or designing a product for resale.

Tip: Want to compare glass with other materials? Read our Glass vs. Acrylic Photo Frames guide for a full breakdown.

Choosing the right photo frame isn't just about how it looks - the material matters. Whether you’re framing a favorite family moment, an artwork, or a personalized product for resale, the choice between glass and acrylic can affect everything from how your image looks to how long it lasts.

Glass vs. Acrylic: What's the Difference?

Glass has long been the traditional choice for photo framing. It offers a classic, premium finish and excellent clarity. Our Glass Mounts are made from tempered glass, which means that even in the rare case of breakage, they shatter into blunt, pebble-like pieces - far safer than standard glass.

Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines what Americans spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

7 Benefits of Using UK Manufacturing Companies

With quality and commitment becoming increasingly important for businesses and consumers, there is a push to use more UK manufacturers. The “Made in the UK” sticker is becoming a major symbol of quality across the world, which is a trend that has our full support.

In this post, Adventa looks at the benefits of using British manufacturers for your products, parts and more. After reading this blog, you should be able to weigh up these benefits against the rationale of why you are using your current supplier.

Top Advantages of UK Manufacturers

There are many advantages of using a manufacturer that are held to high UK standards. Below are

As online shopping becomes increasingly popular, the death knell of the physical retail industry might be expected. However, the industry is tenacious and innovative, and alternative models are being considered and implemented across the globe.

Experiential retail is one of the new forms of retail that has popped up in recent years. But what is it, and what does it offer businesses and consumers? In this post, Adventa explores the concept of experiential retail, how it works, what it costs, and which retailers are doing it well. Keep reading to understand what experiential retail is.

What is Experiential Retail?

Experiential retail, also known as “retailtainment”, is a marketing strategy in which a physical retail store offers its

Pros & Cons of Sourcing Products From China

Updated 17/10/2024

Over the past few decades, China has grown as an economic powerhouse, with many international companies sourcing products from there. However, between the pandemic and rising political tensions, many US companies are cutting ties with China.

Whether you’re an established company or a new entrant to the market, it’s worth considering whether it’s better business to import from China or whether the outsourcing of products has become too much of a hassle. To help you with this, we’ve listed the pros and cons of sourcing products from China.

Cons of Sourcing From China

The History of the Christmas Bauble

The holiday season is a time when we all look forward to adorning our Christmas trees with the most beautiful and unique ornaments. With a fascinating history and an important and established present, Christmas photo ornaments and decorative baubles are worth getting to know.

What better way to understand their significance than by delving into the history and manufacturing process of the Christmas bauble? From the origins of baubles as simple fruit decorations, to their innovative modern-day variations, this blog will explore the evolution of this cherished holiday tradition.

How to incorporate personalized gifts into your products 

Personalization has seen significant growth in recent years, with research estimating that the personalized gift market in the US alone reached $9.07 billion in 2023. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalized.

While many businesses have started to take advantage of this recent trend, some are still struggling to understand personalization, how the process works, and how they can begin to compete with personalization businesses. Here, we answer all these questions.

What is the personalized gift market worth?

Recent research estimated

How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before