Adventa, formerly known as Innova Mill, was founded in 1983 and is run by brothers Mark (Managing Director) and John (Sales and Marketing Director). Based in Mid-Wales, UK, Adventa has grown and developed into an organization committed to innovation, automation, and quality products that are distributed to customers on every continent of the world! 

To help provide the best possible service, Adventa is always growing and developing, with biweekly product development meetings (totalling an astonishing 480 hours per year), we like to challenge the ‘norm’ to ensure the best products are always available.

Not only have we tackled the global market, but in 2015 we expanded over the pond and set up a warehouse in New Jersey. We are currently expanding our UK Warehouse to accommodate 896 pallets at one time.

As the company grows, so does our client base. Due to this, we have expanded our teams to help keep up with demand, provide a high quality of service, and help us work towards our aim of being the number one specialist suppliers of instant print products globally, accomplished through relentless innovation!


  Mark Managing Director


  John Morrish Sales and Marketing Director



The sales team is the first contact our customers meet when they enquire or order products from Adventa. These products can range drastically, anywhere from a 2 x 3” Keyring all the way to a 20 x 30” QuickPro Canvas to a 4 x 6” FunBlox, our product base is always expanding! Each person within our team is key to help Adventa run as smoothly as possible. This team has also expanded and recruited a new member! Due to this, the roles of each person have evolved. So to introduce the people you may already know!

Our Sales team



  Edward



Ed has been immersed in the marketplace for over 14 years and is passionate about developing our customers and the market, so if you have an upcoming project or idea, please let him know!


  Rachel



Rachel is our Customer Relations Manager, she has worked with Adventa for 3 years and is in charge of processing Adventa’s orders on a global basis, having over 28 years of customer service experience, she is the ideal person to deal with new and existing customer enquiries. If you have any questions please contact us on sales@adventa.com.



  Melanie



Mel is the Key Account Manager for our Attraction customers. She has worked with Adventa for 12 years and is highly experienced in working with large-volume customers that require instant and easy product production for quick queue line attractions. She works closely with her customers to create bespoke products and artwork that enhance their branding.


  Emma



Emma is the Key Account Manager for our Retail and Wholesale customers and has worked with Adventa for nearly 2 years. Emma is passionate about customer service and improving customer experience. A number of customers approach her with retail projects, meaning she is able to work closely with them to help achieve their aims, as well as help the business grow.

Currently, this includes the QuickPro canvas. Due to the demand of this product, Adventa has grown the range to include a larger variety of sizes, from 4 x 4” to 20 x 30”, that not only meet the customer's needs but are also more environmentally friendly.



  Steve



Steve joined the Adventa team six years ago and is the Key Account Manager of Print Laboratory and School Photography. Bringing extensive experience in customer-facing roles, he aims to understand the unique requirements of our customers and provide relevant product information and support. As well as ensuring that Adventa remains a supplier that grows and adds value, he is also currently helping increase his accounts in the United States market.


  Sian



Sian is the Purchasing Manager and has worked with Adventa for 7 years. She helps source and procure all of Adventa's products, components and raw materials. As well as ensuring credited ethical suppliers, safety tests the products to ensure we have the highest level of product quality and safety, and works hard on ensuring the IP of our innovative products. Also ensuring that the company stays atop of moving trends to ensure the product range consists of new products, as well as constantly improving our products and packaging to be more environmentally friendly. She regularly travels overseas to visit suppliers to optimise suppliers' development, risk management, in line with our global strategic approach.

Warehouse Team

Another vital part of Adventa is the amazing team we have in our Warehouse! This small team streamlines the movement of goods in and out and ensures products are delivered to the customer on time.


  Kirk


Kirk is in charge of Procurement and Logistics, and he has worked with Adventa for 10 years.


  Mark


Mark is in charge of Goods Despatch, he has worked with Adventa for just under 2 years.

Together both Kirk and Mark ensure our success rate of 98.5% of orders delivering on time continues and that our ability to coordinate and fulfil shipments to over 30 countries worldwide continues successfully. Everything that leaves the warehouse is packed to specific regulations to ensure its utmost safety in transit.



  Ian


Ian is in charge of Goods In, working with Adventa for 8 years he is in charge of processing all of the deliveries and key components that come into the warehouse and ensuring that they are in the best quality, he then navigates them to a suitable location and ensures they are easy to located so our production team can use the materials to create our high standard of products. Adventa has also undergone an expansion, meaning our storage capacity has increased by 896 pallet spaces! We have even built in a new dedicated canvas production area!


  Mervyn



Mervyn is the Operations and Production Manager and has worked with Adventa for 15 years. He is in charge of our state-of-the-art manufacturing equipment and robots as well as the production team! For your peace of mind, we control the whole manufacturing process from the specification and procurement of bulk materials, Mervyn is in charge of ensuring these machines run according to plan, on average each machine runs 8000 hours per year, and has successfully created 5 million keyrings and 2 million magnets in 2018 alone!

Marketing Team

  Miriam

Miriam is our Accounts Manager and handles the Sales Ledger and Purchase Ledger Accounts. She has been part of the Adventa Team for over 2 years and looks after Credit Control as well as Ensuring regular and prompt payments for our valued suppliers.

We are also committed to reducing our environmental impact and continually improving our environmental performance as an integral part of our business strategy and operating methods. These include: 

- Reducing the volume of waste per completed product. For example, the retail bauble packaging has already reduced from 36 pieces of plastic to one!
- Using FSC certified card and paper wherever possible
- Working with suppliers to ensure materials are ethically sourced, and environmentally friendly wherever possible
- Investing in research on plastic alternatives and recyclable plastic for future developments
- Reducing the kWh of electricity used per square metre through efficient use of machinery and motion sensitive LED lights
- Reduce the number of single-use cups used per day within our offices
- Removing all laminated paper cups within the office and replacing them with personalised mugs for team members – saving over 700 cups being used per year!
- Establishing a new recycling scheme where all paper in the office will be recycled

This family-run business is growing rapidly with an abundance of enthusiasm within their team and a mission to provide the best solution and quality, innovative products at affordable prices, through consistent innovation, automation, and customer service. By doing this, we envision being the number one specialist supplier for instant print products globally!

If you have any questions or enquiries, please contact us at sales@adventa.com