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Monthly Archives: February 2023
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February 13, 2023
Top 10 challenges for personalised gift companies
Personalisation has seen significant growth in recent years, with research estimating that the personalised gift market in the UK alone would reach £1 billion in 2022. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalised.
While many businesses have started to take advantage of this recent trend, some businesses are still struggling to understand what personalisation is, how the process works and how they can begin to meet personalisation businesses. Here, we answer all these questions.
What is the personalised gift market worth?
Recent research estimated that the personalised gift market in the UK would reach £1 billion in 2022. While this is yet to be confirmed, the personalisation industry has certainly seen a boom in recent years.
Customer research further supports these sentiments, with data indicating that consumers
