Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines the amount Brits spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

What Are Jute Bags?

Tote bags have become an absolute staple in most households. With the much-appreciated capacity to hold all your groceries, everything you need on an autumn day, or an entire picnic, these large, sturdy bags had just about cornered the market. Until jute bags stepped in. 

Jute bags, which build on the classic tote, are versatile, durable bags made from natural jute fibres, celebrated for their eco-friendliness and practicality. They also look great, and customisable photo jute bags can be customised into a favourite shopping bag or for packaging and promotional purposes. But what exactly is jute, and why are these bags gaining popularity as sustainable alternatives to a cotton or polyester tote bag?

Mixtiles are designed to peel, stick, remove and restick - so you can freely chop and change your decor. These sticky art and photo solutions have become hugely popular, as they offer a chance for anyone to create beautiful, personalised gallery walls in rented homes and offices due to their adhesive backing, eliminating the need for nails. However, you do need to remove them very carefully, if you want to be sure not to damage your walls. 

At Adventa, we offer an excellent alternative to Mixtiles with our StickY Frames Range and Airframes. These customisable wall art solutions offer the same benefits as Mixtiles - they’re

Having art on your walls is such an excellent way to personalise a space and make it a home, but getting great pieces on your walls can be expensive, not to mention tricky to mount. This is likely why Mixtiles have become so popular - they’re simple, stylish, and completely customisable.

These lightweight, adhesive-backed photo tiles allow you to create gorgeous gallery walls without the need for nails, making them ideal for renters and anyone who wants to avoid wall damage. But did you know Adventa offers an alternative that’s just as easy to use and customisable? 

The History of the Christmas Bauble

The holiday season is a time when we all look forward to adorning our Christmas trees with the most beautiful and unique ornaments. With a fascinating history and an important and established present, Christmas photo ornaments and decorative baubles are worth getting to know.

What better way to understand their significance than by delving into the history and manufacturing process of the Christmas bauble? From the origins of baubles as simple fruit decorations, to their innovative modern-day variations, this blog will explore the evolution of this cherished holiday tradition.

Cardboard Canvas Guide

Cardboard canvases are low-cost and versatile, suitable for a range of creative mediums. Find out everything you need to know to create with cardboard canvas, as well as why you should stock them. 

What is cardboard canvas and what are its advantages?

For hundreds of years, canvases have typically been made from fabric stretched over wood panels or bars. This traditional stretched canvas has been challenged recently, with many now making them out of different materials, such as cardboard, which is considerably more environmentally-friendly than chopping down trees.

Surprisingly, some of the biggest advantages of cardboard vs wood are the cardboard’s superior strength and the tension that can be achieved with the canvas medium – if using the correct material and method.  

The Benefits of Green Manufacturing & Products

When we talk about environmental responsibility in business and manufacturing, we should emphasise the urgency with which organisations need to take action. The time to act is not tomorrow - it’s right now. One way to do this is through green manufacturing and stocking green products.

As green is at the heart of what we do at Adventa, this blog post explores the benefits of green manufacturing, the ways it can be implemented, and the potential benefits of green products for both consumers and businesses. Join us as we delve into the world of green manufacturing and products and share how they can help create a more sustainable future.

What is Green Manufacturing?

Top 10 challenges for personalised gift companies

Personalisation has seen significant growth in recent years, with research estimating that the personalised gift market in the UK alone would reach £1 billion in 2022. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalised.

While many businesses have started to take advantage of this recent trend, some businesses are still struggling to understand what personalisation is, how the process works and how they can begin to meet personalisation businesses. Here, we answer all these questions.

What is the personalised gift market worth?

Recent research estimated that the personalised gift market in the UK would reach £1 billion in 2022. While this is yet to be confirmed, the personalisation industry has certainly seen a boom in recent years.

Customer research further supports these sentiments, with data indicating that consumers

How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before

10 Benefits of Using UK Manufacturing Companies

With quality and commitment becoming increasingly important for businesses and consumers, there is a push to use more UK manufacturers. The “Made in the UK” sticker is becoming a major symbol of quality across the country, which is a trend that has our full support.

In this post, Adventa looks at the benefits of using British manufacturers for your products, parts and more. After reading this blog, you should be able to weigh up these benefits against the rationale of why you are using your current supplier.

10 Benefits of Manufacturers in the UK

There are many advantages of using a manufacturer in the country of your operation, and even more so when working with companies that are held to high UK standards. Below are the ten main advantages of using manufacturing companies in the UK:

1. Improved communication

Working with a supplier in another country