Valentine’s Day is never far off, which means that one of the biggest marketing events is around the corner too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? Should your business take advantage of a Valentine’s marketing opportunity?

In this blog, Adventa examines the amount Brits spend on Valentine’s Day and whether it's worth changing your marketing strategy during this period. We will also examine Valentine's customer activations to determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

Valentine’s Day is a big spending holiday worldwide, focusing on gifts and tactile expressions of love and affection. Flowers, chocolates, soft toys, photo frames, heart-shaped trinkets (check out the Adventa heart-shaped wholesale keyrings), and jewellery put back UK

Mixtiles Removable Wall Art | The World’s Easiest Photo Framing

Mixtiles have taken the concept of photo framing to a whole new level, offering a hassle-free and creative way to decorate your walls. With their lightweight design and specialised removable adhesive, Mixtiles allow you to easily reposition them without needing any tools or worry about damaging your walls. Removable wall art is a game-changer.

Gone are the days of making a big decision about selecting the perfect photo or art piece for a room. Mixtiles have revolutionised wall art, turning the process into a fun and spontaneous adventure. Now, you can transform your cherished memories and everyday snapshots into cool wall art or a memory wall without consulting an interior designer. From family gatherings to adorable pet moments and breathtaking vacations, every photo can find its place on your walls.

If you’re curious about removable wall art and what makes this such a popular option in today's market, keep reading our guide

Top 10 challenges for personalised gift companies

Personalisation has seen significant growth in recent years, with research estimating that the personalised gift market in the UK alone would reach £1 billion in 2022. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalised.

While many businesses have started to take advantage of this recent trend, some businesses are still struggling to understand what personalisation is, how the process works and how they can begin to meet personalisation businesses. Here, we answer all these questions.

What is the personalised gift market worth?

Recent research estimated that the personalised gift market in the UK would reach £1 billion in 2022. While this is yet to be confirmed, the personalisation industry has certainly seen a boom in recent years.

Customer research further supports these sentiments, with data indicating that consumers are happy to spend between 7% - 20%