Experiential Retail | What, Why & How
As online shopping becomes increasingly popular and common, the death knell of the physical retail industry might be expected. However, the industry is tenacious and innovative, and alternative models are being considered and implemented across the globe. Experiential retail is one of the new forms of retail that has popped up in recent years. But what is it, and what does it offer businesses and consumers? In this post, Adventa explores the concept of experiential retail, how it works, what it costs, and which retailers are doing it well. Keep reading to understand what experiential retail is.
What is experiential retail? Experiential retail, also known as “retailtainment”, is a marketing strategy in which physical stores offer their customers experiences that go beyond browsing and buying. Through exclusive in-store events and services, as well as engaging staff and technologies, the customer is given a memorable experience that elevates retail shopping. Experiential retail is a reconstructed take on retail that focuses on the customer's experience. As the ease of online shopping becomes an increasingly important feature of retail, brick-and-mortar stores have been required to adjust the way they do things. Creating engaging, tactile experiences that customers cannot experience online is the cornerstone of experiential retail.
How does experiential retail work?
Retail experiences work by offering the customer something out of the ordinary. The way that this is done can differ from store to store, or shopping centre to shopping centre. However, there are a few things to focus on when creating a retail shopping experience. Experiential retailing prioritises customer engagement over sales. Stimulating the senses and defying customer expectations, these experiences are immersive and interactive. As people share so much of their lives on social media, these experiences should also be shareable. Setting up a fantastic photo opportunity in your store is a great way to invite people in, and your business will benefit from the free marketing. An omnichannel approach is another important element of experiential retail. Technology has changed the way we live our lives, and people want to incorporate it into the way they buy. Offering omnichannel options for purchasing allows the customer to buy from wherever they are, making the shopping experience seamless and simple. Statistics show that 73% of consumers use multiple channels to shop, making an omnichannel approach an important strategy for any business. Lastly, experience retail focuses on the consumer's needs and nurtures communities. While technology may make our lives easier, they also make us more isolated. If a store can focus on building a community within its target audience, they are more likely to create return customers and a valuable community.
Which retailers are doing it well?
If you’re looking for a little inspiration, here are the five retailers that are making waves with their retail experiences:
- Huda Beauty
- House of Vans
What is the cost of experiential retail?
The cost of experience retail can differ hugely. Large companies with big budgets can typically do more, but small retailers have plenty to offer too. It’s all about offering personalised experiences and immersing your customers in your brand identity. So focus on what your brand has to say and carry that over to the consumer.
Will experiential retailing save the high street?
According to research carried out by PwC, approximately 1,200 stores closed on Britain’s top 500 high streets in the first half of 2019, making everyone nervous that the end of brick-and-mortar was close. Then the pandemic hit, and people couldn’t actually visit physical stores for a while. The forced hiatus from in-store shopping and the vigour with which many high street shops are turning to experiential retail is giving many hope for British high streets. With more stores offering customers valuable, fresh, engaging opportunities for real-world interaction, high street could become an even more interesting space for retail, and more.September 09, 2022
Custom Photo Keychain - New blank
Keyring and Magnet available now
We have recently grown our photo keyring & blank magnet range with two new luxury metal accessories. These premium metal Keyring & Magnets have a luxury weight and feel to them and make ideal personalised gifts – great as stocking fillers and as gifts for friends, colleagues and employees!
Each picture keychain can hold an insert of 45 x 70mm. The sizes are just right and can be attached to keys without making them too bulky!
The metal photo keyring is a great way to take your favourite photo with you wherever you go. It has a premium nickel back so this single-sided keyring holds one classic photo. Use the keychain to display a family moment, a loved one or use it as a promotional item to enhance your brand's image.
The magnet is premium looking and strong so it will stay firmly on the fridge and make it look smart! So you can choose to carry your picture keychain with you or keep it on the fridge, where it can earn its keep by holding up your favourite restaurant's menu.
These have easy quick assemble times so you can produce them at home or in-store for your customers in a matter of seconds. No lead times or collection times are required… deliver to your customer there and then instantly. Read below to find out how easy it is to make these photo keychains
How to make your custom photo keychains
Step 1 - Insert your print between the window and the metal back
Step 2 - Press the clip down and place the open hook through the hole at the top
Step 3 - Use or give!
These two new accessories are available now - To contact us for pricing please email [email protected] or call us on 01686 625100
We produce a wide range of blank photo magnets & keyrings so why not view our whole range hereMay 23, 2022
Adventa explains how to package and ship a canvas painting so that it arrives at your customers' door undamaged. Find out more and buy canvas and packaging online
How to package a canvas painting
Brand sentiment doesn’t end once a customer hands over their money. A seller's job isn’t done until the customer has the product in their hands and is happy.
That's why we've designed the QuickPro Mail Safe ArtWrap Box to guarantee that your canvas art will be delivered to your customers safely and securely.
What are flat boxes?
Flat boxes refer to boxes that haven't been built yet. All our canvas boxes come unassembled (or flat), but don't worry, the 'fold and lock' function means your boxes can be ready for shipping within minutes.
How to package a canvas
This stress-free box is straightforward to build, so if you are making canvases in large volumes, then it's ideal. Just follow these instructions:
- Lift the lid upwards and over.
- Slide the lid's tab into the slot at the front of the box.
- The box is then ready for labelling & dispatch.
How do I post a large canvas?
We provide canvas packaging of varying sizes, so all you have to do is order the size appropriate to the size of the canvas you’re planning to create and dispatch to your customers.
The box is big enough to enable a 3.9cm thick canvas to lie neatly and securely within the box. Here’s a full list of sizes and product references we can supply:
- BXMS8 - 8x 8 & 8 x 12
- BXMS16 - 16 x 20 & 16 x 24
- BXMS12 - 12 x 16" & 12 x 18"
- BXM12S - 12 x 12"
- BXMS20 - 20 x 30
Why buy your canvas packaging from Adventa?
If you're looking for cost-effective packaging boxes for canvas prints that are easy to assemble and dispatch for your production staff, look no further than the QuickPro ArtWrap Mail Safe Box from Adventa.
The extra side supports keep canvases safe from crumple zones and promise durability thanks to their thickness.
The side of the boxes has been designed so that the three smallest boxes can hold multiple canvas sizes. Either pull over the laps flat to hold the largest size or fold over into a square tube to create thicker sides for the smaller sizes.
This economical packaging box for canvas prints is ideal for swift packaging and sending your customers prints safely so they can hang their memories easily.
Adventa highlights how personalised equipment helps businesses connect with their remote workers while providing what’s needed for effective working
7 essential home office supplies for businesses
When you sell office supplies to businesses, you must choose something that makes you stand out from your competitors' offerings. With the rise in remote working, you have a fantastic opportunity to help your customers provide their employees with home office essentials with a difference.
Home office supplies with a difference
Historically, most office supplies have been personalised with company branding, mainly the logo. This was, and still is, a fine idea, but some home-working employees may not want company branding everywhere at home. Instead, they may prefer something that's tailored to their tastes and home office decor.
When you partner with Adventa, you can help your customers go one step further and provide their employees with office equipment that they will really appreciate.
Here's how you can help your customers level up their employees home office supplies:
7 home office supplies employees will love
1) Personalised notepads
From taking notes during a Zoom meeting to jotting down creative ideas and more, who doesn’t love a notepad? For employees who are often out and about, there’s our Notebook Classic, and for office-bound employees, there’s our Designa Journal which includes both lined and unlined pages. There’s also our Notebook with a spiral spine for easy use.
Businesses can invest in these for their employees and either leave the insert blank so that the employee can personalise it themselves, or send in a picture of them at a recent work event, for example, for you to insert on their behalf.
2) Post-it note holder
In addition to a high-quality notebook, every home office needs a supply of post-it notes, perfect for jotting reminders while on the phone and placed where they are easily seen and actioned the next day. They also make a great visual if you have to break a large project down into smaller steps.
In addition to every office needing post-it notes, they also need a post-it note holder so that they are always at hand when needed. Whether business owners want to invest in a short or tall post-it note holder, you can find it here. Again, a business can add an image themselves, such as an encouraging quote, request you to do this for them, or leave this blank for their employee to fill themselves.
3) Pen pot
While the office pen thief may no longer be a problem for home office workers, employees still need a place to store their pens and pencils.
We have a stunning slim pen pot that holds pens and pencils as well as post-it notes, the perfect choice for anyone short on desk space.
We also have a trio pen pot which is a fantastic choice for employees who are pen hoarders and need a place to house them all. If businesses want to personalise these to their employees' tastes, there are three opportunities with this particular pen pot.
Of course, businesses could fill the pen pot themselves, providing their employees with truly everything they need to start work. This snazzy little pen will give a three-sixty view of any image, whether chosen by the business or employees themselves.
5) Mouse mats
Mouse Mats are a must for essential office supplies, and there are plenty to choose from at Adventa. Employees can tailor their mats to their deskspace with three different sizes available.
The wipe-clean surface and non-slip backing make our mouse mats as functional as they are beautiful.
What home office is complete without a coaster? Square ones, round ones, we have the lot. You also have the option of purchasing assembled and unassembled boxes to safely and securely post them to your customers (a must for our glass coasters).
Once again, personalisation is extremely easy and can be done yourself on behalf of the customer, themselves, or their employees.
7) Water bottle
Water is miraculous. It keeps us hydrated, feeling refreshed, energised, and can even help us concentrate. And so, a water bottle is the perfect gift from an employer to an employee. What makes our water bottles even better is that they are easily customisable with the photo of the employer's or employee's choice.
Invest in our perfect home office kit
We’re offering retailers and suppliers a ‘home office kit,’ which includes:
6 x 9” blank notebooks
This notebook is a perfect choice, with an easy to personalise cover which takes only ten seconds with a 6 x 9" photo or print. This notebook contains 120 pages of quality ruled paper; there's more than enough space for notes and diagrams, ideal for busy professionals. Thanks to the protective front cover, the inserted image will be safe from wear and tear.
Available in boxes of 30.
Trio pen pots
This distinctive personalised pen pot with plenty of display area holds three images and is a must-have for a home office! It takes only 30 seconds to make without the need for any machinery.
Available in boxes of 180.
8 x 10” mouse mats
Suitable for 8 x 10" prints and a perfect way for companies to stay connected with your employees at home. Fast and easy to create in ten seconds without any equipment. These mats come with a wipe-clean surface and non-slip backing.
Available in boxes of 30.
Black glass coasters
Our stylish contemporary glass coaster has wide appeal and high priced value with customers. Ensuring the highest level of safety for your customers, we use toughened, heat resistant safety glass.
This coaster holds an 80 x 80mm photo and takes eight seconds to make.
The black coaster is included in our fabulous home office concept; alternatively, you can purchase it separately in boxes of 50.
For more information regarding any of the individual products in our list of essential home office supplies or the Home Office Kit, please feel free to contact our sales team at [email protected] or call us on 01686 625 100.
The StickY-Frame, the easiest frame you’ll ever hang!
The revolutionary Scandinavian-style frame is the perfect solution for fast and modern wall art, create a collage effortlessly with the removable and repositionable adhesive tabs.
No mess, no fuss, no tools required to hang your photos, the StickY-Frame is a great solution for those who rent, the super lightweight frame leaves no marks or damage to the wall, StickY-Frames are designed for painted walls but work on many other surfaces.
The StickY-Frame is made here in the UK and has been manufactured using a 100% recycled internal board and up to 50% recycled frame. Specialist removable adhesive pads can be supplied inside instruction packs to save production time or on a roll.
Currently the StickY-Frame is available in 5x7 & 8x10 in black and white *Currently unavailable in the USA
Display your wall art with ease with the new StickY-Tile. Removable and repositionable up to 5 times without causing any damage to the surface, this tile is perfect for collages; it can also be used on flat surfaces with the desk stand, making it a truly versatile product. Only 5mm thick and super lightweight, the tile is made from 50% recycled material. To apply your print, simply fold back the adhesive label, align your print and press down on print and display. See this in action here
Stick-Y Tile with Direct UV Print
Like the Stick-Y Tile, the Stick-Y tile with UV printed form provides the ideal product for displaying your customers favourite memories. Floating only 4mm from the wall, the 5mm or 10mm thick board gives a consistent and pleasing look. Super lightweight and made from up to 50% recycled content, this truly flat, Arteco board is designed for direct-to-substrate print on top of a white surface. Like the Stick-Y tile, it can also be used on flat surfaces with the desk stand – making it the perfect solution to all situations.
The StickY-Tile & StickY-Tile with direct UV print is available in boards of 5mm and 10mm thickness, 5x7”,6x6”, 6x8”, 8x8” and 8x10”, custom sizes available on demand and retail packaging available for your convenience.
By Wilson | OSG Newtown
Adventa are proud to promote ‘young minds’
U-Print – Making Manufacturing Lean!
Our U-Print article has been created by a student from a local school, here at Adventa we recognise the importance of promoting young minds.
The new U-Print range includes inserts for our Baubles, Snowdomes, Keyrings and Magnets. Manufactured in the UK, this innovative and FSC approved system makes manufacturing lean!
Simply print your customer’s image, message and details onto the label sheet, and then remove it from the backing and insert into the bauble, it’s as swift and as easy as that. By also having everything on one sheet it means customers details are kept together, minimising the risk of human error. The U-Print Sheet will revolutionise your printing system as it eliminates the need for any cutting, and takes less than half the time to make.
The available templates include:
U-Print Bauble Sheet
Produce a beautiful bauble in just 5 seconds with the new U-Print Sheet Bauble! With everything you need all on one sheet, the process couldn’t be any easier! With the space to print 2 x 80mm dia Bauble inserts it is compatible with our existing and bestselling Bauble range and the label sheets are available in box quantities of 250 and take only 5 seconds to make!
Check out the how to video here
U-Print Classic and Passport Sheet
The U-Print Classic and Passport Sheet can be used for any of our products that include a classic or passport insert. This provides a quick and easy way to make up our Keyrings, Magnets, Mini Blox, Luggage tags and much more! These sheets come in A3 size with 24 inserts for the classic size, and 42 inserts for the passport size, as well as a customer information box to keep all their details together and help reduce human error and speed things up. These take only 5 seconds to make and come in boxes of 500, all in all, slicing your production time down.
U-Print Multi Up
Gain the ability to make up multiple products from just one sheet with the UPrint Multi-up label sheet! The A4 sheet has 1 x Bauble, 1 x Snow dome, 1 x Wallet, 2 x Classic and 2 x ideal inserts along with a customer information box all ready to be applied to your customer’s products in 5 seconds. This sheet is also available in US letter head (8.5x11“) with 1 x Bauble, 1 x Snow dome and 4 x Classic inserts. Between the two different size sheets and their varying contents, everyone is happy – and to top it all off, this is all made in the United Kingdom.
By Arran Brown | OSG Newtown
Adventa are proud to promote ‘young minds’
The Stick-Y Range continues to grow with the newest addition of the StickY-Me. Taking the market by storm these adhesive pads allow the user to effortlessly hang art, prints and more on their walls without causing damage! The range currently includes the StickY-Canvas,
StickY-Hook and the StickY-Me.
The StickY–Range is suitable for use in workplaces, health care, hospitality and in the home. The StickY-Range requires No mess, No fuss, No tools! Removing the need for tools makes the StickY-Range easy to apply and suitable for every household!
Hang canvases effortlessly with the StickY-Canvas! This environmentally friendly canvas is made from 90% recycled content, is 50% lighter in weight meaning they are cheaper to post and use less CO2 in transit.
Simply peel off and place the highly adhesive pads then place the canvas in position, it’s as easy as that! The StickY-Canvas can be repositioned 5 times without causing damage to the surface underneath, making this the perfect solution for those residing in rental properties or student accommodation, redecorate whenever you like!
Compatible with the QuickPro ArtWrap Canvas Complete and QuickPro Auto Canvas from sizes 4 x 4 to 24 x 36”. The canvas is supper light weight whilst still being tough and durable, the design boasts high quality corners every time and anti-sag properties which means the structure does not loose integrity over time.
For more information about StickY-Canvas watch here our amazing product video.
StickY-Hook is a great way to display your customers hanging art, canvas and more. It works with all sizes, from 4 x 4” to 24 x 36”. Made of 100% recycled materials the StickY-Hook simply clips to the back of the QuickPro ArtWrap Canvas and the QuickPro Canvas range so that it can be aligned and positioned on the wall with ease. The StickY-Hook is supplied with a full-length specialist repositionable adhesive and instruction card to follow. For more information about StickY-Hook watch here our amazing product video.
StickY-Me works with prints and posters, helping your customers create the perfect display or collage. The adhesive edge is designed for painted wall but can work with a number of different surfaces, and once removed it leaves no residue unlike Blu-Tac or Sellotape!
Retail packed for your convenience with custom brand packaging available for quantities above 2500. For more information about StickY-Me watch here our amazing product video.
Due to popular demand, our natural wooden Memory Box is back! A one of a kind keepsake! This large photo Memory Box makes for an ideal Christmas eve box, fully customisable with a personalised 6 x 8” print or photo.
There is plenty of space inside for all the seasonal essentials and treats. Available in box quantities of 4 this product is very easy & quick to construct, taking only 15 seconds. The 4 easy to use hinges will keep photos securely in place and a clear acetate cover will help keep the print protected. Made with wood – this box highlights the beauty of the wood grain and two magnets will help keep the lid safely shut.
This stunning box enables you to create a special gift for housing the new popular Christmas eve tradition!
Whilst we always strive to ensure sufficient stock of seasonal items in this busy period we strongly advise providing your Account Manager with your seasonal order and forecast now to avoid missing out on your seasonal stock! For more information or to make an order please contact us on +44 (0) 1686 625 100 or email us at [email protected]