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How to create and deliver the perfect canvas print for your customers
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June 06, 20166 Jun
When you print your customer’s images onto canvas you’re not just printing a photo or design, you’re printing their memories and ideas. That’s why it’s so important to get it right. But it’s not just that! Often, you can have a great product but if your audience is not aware of it, they’ll be missing out on a good thing! That’s why communicating your products and services effectively is just as important.
First, let’s take a look at some of the most important factors in creating the perfect canvas for your customers.
Creating the perfect canvas print
#1 Quality of the digital print
Arguably the most important part of the process for a canvas is printing the actual artwork or photo well. Using a high quality printer with non-fading ink you should be able to create a bold and lasting print every time.
Another way to make sure your canvas comes out perfect is to make sure you draw from the best quality images you can. Ask clients and customers to provide the highest resolution images at the best DPI they have.
This will allow for as much detail as possible in your prints. If they cannot provide you with a high quality picture to print from and they still want it printed, there are a few things you can do to minimise degradation.
Photoshop can help you improve an image greatly. If the client cannot do this themselves it will be something you should charge for to account for time spent improving their images, be sure to send back any edits to the client before printing so you can make sure they love it first.
Is it possible to remake the image? In some cases, if you have a simple design to print you can remake it using vectors so it can be resized to any point, this is best case scenario.
The worst case would be a once in a lifetime photo being captured in poor quality, if you can’t re-stage it you can try Photoshop first to help or try printing it on a smaller canvas.
Check your printer’s calibration carefully. If the colours come out wrong or muted your customers will not be happy, so be sure that all settings and configuration is checked and tested. You also want to keep any edge bleeding to a minimal. Owning a state of the art printer will help with both of these things, along with using the correct ink.
#2 Quality of the canvas used
Second to the printing quality is what you print on! Don’t cut corners. Use good material, be it cotton canvas, gloss paper, polyester canvas or satin paper. Choose the right material that can absorb ink well and hold its shape for the best finished product. The right material is important to avoid sagging and maintain the integrity of the product.
#3 Build quality and longevity
Make sure the construction of your frame and canvas is the best it can be. Changing suppliers can be a real hassle but massively beneficial in the long term, sometimes resulting in getting your frames and canvas cheaper and of equal or better quality.
Will your ink or canvas fade over time? Does direct light effect your product? You may need to upgrade your ink. Customers want to know that your product will last a long time, just as it should do! Making sure you use ink that does not fade and canvas that does not discolour even in bright light will bring a longevity to your product and a smile to your customers face.
How is the frame held together? Simply gluing the frame together has traditionally been the most used method of construction, however the newest system to hit the industry is the Adventa QuickPro ArtWrap Canvas that can be assembled in seconds without compromising on quality, using unique fold and lock process. The QuickPro ArtWrap Canvas requires no specialist knowledge or expensive equipment. In fact, you only need a stapler, a pair of scissors and a pair of hands.
If you have not yet tried the QuickPro ArtWrap Canvas, click here to find out more.
Now let’s take a look at some important things to remember when communicating your product to your customers.
Delivering the perfect canvas print
#4 Offer alternatives and variety
Offering alternative frames and styles that will help you reach the maximum user base. For example, you may want to offer triptych and collage styles. Make sure you have a product for every price range so you don’t miss out on vital customers.
Be sure to offer a range of add-on products. This can be a range of frames for photos, frame hanging wire, paints, stationary, house warming presents, anything you think will go well with your main service. Add-on products such as magnets, keyrings, placemats, bags, mugs and phone cases are also great to extend your product range. The list is extensive, if you would like to browse through some ideas, why not check out our product range here.
#5 Special Offers and Discounts to boost sales of your prints and canvases.
Customers love to feel they are getting a great bargain while shopping online. To help deliver your canvases to your customers a sale or discount can be just the encouragement needed to get people to your website or store.
What types of offers should I run?
This will depend on your profit margins and what you can afford. Buy One Get One Free offers are always very popular, but you can also offer 10%, 20%, 30% off and so on. Or you can be creative and come up with your own offer specially for your customers, mixing and matching products or working on the upsell.
#6 Marketing and Social Media
When thinking of a sales campaign don’t forget to market it! This can be done on social media like Twitter and Facebook, or the classic email newsletter, letting people know you have a great promotion on right now and they should visit your site.
Social networks are great for spreading the news and can help you interact better with you customers along with providing faster feedback and customer support.
Be sure to browse these networks often for your products and company keywords, read any posts about your product to get a sense of how your customers are using them and what people like.
Make your company its own Google+ page, this will allow for your company info to show on direct google searches and help your SEO power.
Be sure to make a YouTube channel with interesting content on. Guides on how to select the best images to use, how to clean your printed canvass, how to assemble the canvas frame if they are using the QuickPro ArtWrap Canvas, and so on.
Try and make these look as interesting as possible without looking cluttered. Use YouTubes brilliant custom thumbnail images to make sure your video stands out in the crowd.
Make sure to hit those keywords when you upload any videos, using http://www.betterwaytoweb.com/tag-generator-for-youtube is a great tool, type in your main keyword you want to use and it will recommend others you may have not thought about.
Try to attain subscribers so people will be informed about any new videos you post via email and their YouTube inbox.
The Perfect Canvas for your customers
So there we have it, a brief insight into canvas creation and the promotion of your products.
If you have any further questions or are interested in using the QuickPro ArtWrap Canvas, just drop us a message or give us a call to discuss.