How to make more profit at your printing studio

Do you run a print studio thats bringing in small but consistant business flow but you are looking to expand and develop? Let’s look at a range of options to help you make more margin from your print effortlessly.

Diversify your services...

 

In-house Photographers & Event Photography 

Why not bolster your team with two professional photographers. Then you can choose a category to photograph to maximise your potential. Wedding photography is probably one of the most profitable avenues to go down so try offering Wedding Photography as one of your services. That why you can offer the full package... photography and printing? 

Prints for Hospitality 

Or why not get your photographers to hit the pavements and get some really unique and abstract prints. You can then try selling your prints to the hospitality industry - every restaurant, coffee or retail shop you see usually has wall art so why not make sure that wall art is your photo & print work. 

Commission Print 

Why not commission an artist or photographer to take fine art photos which you can license and then offer the solution to the hotel industry. Try targeting hotel chains which have large spaces that need decorating as well as numerous rooms. You could try providing the full solution from commissioned photography, printing services, framing products and installation services. You can create a visual style and atmosphere that complements their brand. We have a range of products that are suitable for displaying wall art and making venues look attractive and welcoming.

Offer point of sale solutions 

Why not try offering a range of point of sale and retail display options. I am sure as a print studio you often print graphics for retail premises so why not offer solutions to accompany these graphics. There are a vast amount of businesses out there that are looking for new print for their space.. whether it be a new poster offering a promotional message, wall art to enhance their brand, or just simple health and safety notices... there will always be a constant supply of work within this area. 

So as well as offering a printing service that enables a wide range of sizes and mediums also offer a range of product solutions to enhance this so you offer the full solution. Here are list of some great products that you could offer them: 

Poster Frames -  Our Adventa Vision Wall Poster Frame is a sleek and borderless acrylic perspex frame great for abstract prints or promotional posters. Coming in a range of sizes they can hold anything from Menus to Certificates, it is easy to regularly and easily change print - just unclip the powerful magnets that keep the print in position. 

 A1 Product Display Board - If your customer is tight on space, this display board if great for wall space. This bespoke display enables you to show a variety of their products. The clear cover protects their display samples. It can also be made to order with own branding. They are effective, lightweight and stylish. 

Display Branding Blocks - The Adventa Vision Blox is a luxury frame acrylic block ideal for retail signage especially at the point of purchase. This block can be used for sales promotional messaging and informative notes such as loyalty schemes which may be available. This acrylic block ensures a borderless image and the photo goes behind the full depth of the acrylic. It has a brushed stainless steel back and a unique high gloss hand polish to the edges. 

Offer Products with Print..  

Adventa’s range of products are ideal upsells and offer a huge opportunity for you. If you are a photographic studio selling the prints to an office for example why not position yourself as being able to provide the full package. Why not add a selection of premium frames to your range of get maximum margin. Simply take the photo and frame it for your customer. Your customers will find it more convenient being able to have all their needs met in one place.

In house designers are an invaluable asset and can open a wide variety of options up. If one of your clients goals is to increase their brand awareness then try to offer them a solution from designing branded artwork, to displaying within promotional products. 

You could select 5 highly effective promotional products that you can use for a variety of your customers. Our range of promotional products enable you to add in printed inserts easily and effectively. 

To see our full range of products and how they can help you create upsells on your existing services click here